EMT Practice Test

1. Question Content...

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Question1: A product innovation charter is valuable for which of the following reasons?

Question2: A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

Question3: The Not-in-the-game strategy described by Robert Cooper uses mature technologies and copies existing proven products as a low risk approach to new product development, but because the markets and technologies are unfamiliar to the company, the strategy is actually not low risk.

Question4: Which of the following is the best description of a mission statement?

Question5: Which of the following is incorrect?

Question6: Which of the following strategies is most likely to have a strong emphasis on technology?

Question7: Which of the following is the most appropriate role for the marketing team member in technical product development?

Question8: Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include?

Question9: A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

Question10: Which of the following best describes a team?

Question11: What types of consumer is most likely to purchase a product in ist introduction stage?

Question12: Which of the following does not describe a pro or con of a Heavyweight Team?

Question13: Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

Question14: A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

Question15: According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

Question16: Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias

Question17: Which of the following might be included in a non-financial scoring model?
I. Ability to leverage core competencies
II. Strategic Alignment
III. ROI
IV. Technical feasibility

Question18: Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

Question19: Mission statements helps organizations to ____.

Question20: The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:

Question21: Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?

Question22: The first step in the classic waterfall process is requirements. The last step is known as:

Question23: During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

Question24: You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company's strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?

Question25: The product design specifications must use a set of metrics to ensure they are met during the desing work.
Suppose you are designing a new automobile. Which of the following is an acceeptable product design metric:

Question26: Secondary research should be conducted __________.

Question27: Kano analysis can help you weed out requirements for different customers to determine which have the lowest priority.

Question28: Which of the following are examples of primary research?
I. Customer visits done by the product team to better understand customer needs II. Focus groups done by another product team to understand customer needs II. Concept testing outsourced to a market research firm to evaluate various the product ideas under consideration by the product team IV. Field testing of the product by the product team prior to product launch

Question29: In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

Question30: A product innovation charter includes which of the following for a new product concept:
I. The market and technology focus
II. The goals and objectives
III. A detailed financial analysis and project plan

Question31: Ensuring that the right team principles are in place to promote performance is an aspect of a management role and is called ....:

Question32: In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

Question33: Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

Question34: Which of the following is a purpose of the product protocol?

Question35: The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

Question36: Which of the following is an item that separates the winners from the losers in new product development?

Question37: A product platform is the set of all products in a product family.

Question38: Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

Question39: Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

Question40: Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?

Question41: Advantages of product use testing include which of the following?
I. Testing in real customer situations can uncover product strengths and weaknesses that testing in more controlled situations may miss II. Successful product use tests can lead to generate positive word-of-mouth III. Product use testing includes evaluating commercial success IV. Product use testing can be designed to test internal processes like installation and customer service

Question42: A functional team is best suited for which type of project?

Question43: Which of the following best describes a new product portfolio management system?

Question44: Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

Question45: The purpose of the Development Stage is to design the product.

Question46: According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the most popular tools for managing the NPD portfolio were which of the following?

Question47: QFD (Quality Functional Deployment) is all of the following except:

Question48: In evaluation product opportunities, which of the following is a financial method for evalutaion?

Question49: A weakness of NPV method for assesing projects in portfolio management is that:

Question50: In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?

Question51: What type of team structure should be chosen when the challenge is to break entirely from the past, enter a new market, or do something radically different technically or commercially?

Question52: Any type of NP process is more productive than nothing.

Question53: Who should be involved in the application of scoring new product opportunities:

Question54: The product concept description should include which three elements?

Question55: What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?

Question56: The House of Quality relates the voice of the customer to the voice of:

Question57: __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

Question58: I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace

Question59: Concept testing should be accomplished on a new concept primarily for which of the following reasons?

Question60: Which of the following is not a deliverable to be completed during the Concept Generation phase?

Question61: In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?

Question62: In a bubble chart Bread and Butter are the smaller, simpler projects with high likelihood of success and low reward, so they are conservative bets.

Question63: A value proposition should focus on _____________, not ____________?

Question64: Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

Question65: In the concept generation phase of the new product process, which of the following statements below is correct?

Question66: In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?

Question67: New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz

Question68: In project management, Monitoring/Control reports and reviews deal with which of the following:
I. Scope/Performance
II. Business/Financial Impact
III. Schedule/Time
IV. Budget/Cost

Question69: Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

Question70: SCAMPER is an ideation technique that uses word stimuli including:

Question71: Secondary research is defined as research executed and published by a market research firm.

Question72: Secondary research should be conducted...